One of the most common mistakes in app development is tracking the wrong metrics. Companies invest time and money into dashboards full of numbers that may look good but do not help them make better decisions. This problem becomes even more serious when the same metrics are used for both B2B and B2C products.
Although they may look similar from a technical perspective, B2B and B2C applications operate on completely different principles. They have different buying cycles, different user behavior, and different definitions of success. And that difference should be reflected in what we measure during development.