The first seconds a user spends inside an app are critical. It is not an exaggeration to say that the future success of the product is often decided within this short moment. Data shows that up to 60 percent of users leave during onboarding – and not because the app itself is uninteresting. They leave because the onboarding does not provide clear value, feels confusing, or demands too much from them too early.
A well-designed onboarding flow can do the exact opposite: activate users, motivate them to continue, and establish a solid foundation for long-term retention. To work effectively, onboarding must be based on data, an understanding of human behavior, and the way the brain processes new information.